You may have probably heard the word “content marketing”, but may not be sure what it means.
Ok! let me explain to you but before we dive into any details let me tell you that what is content.
All emails, all tweets, all landing pages, and all product descriptions – they are all examples of content. Content is the heart of marketers. We talk with our customers, clients, and our readers and whatever we say to them, no matter what form it takes is called our content.
Content is anything that communicates a message to the audience. Anything. Said by lan Lurie, Portent, Inc.
What is Content Marketing?
“Content marketing” is all about a form of strategic marketing with a focused on creating, publishing, distributing appropriate, valuable, regular content online for targeted audiences. It is often used by business such as:
- Attract attention & generate leads.
- Expansion of customer base.
- Generate or increase online sales.
- Increase brand awareness and trust.
- Leverage the user’s online community.
The trend of content marketing has greatly grown.
By using content marketing effectively, you can (hopefully) turn prospective customers into paying customers.
It is the best way to bring new traffic to your business. It helps you to boost your visibility.
The content marketing helps companies to create sustainable loyalty for their brands. Provide valuable information to consumers and create the willingness to purchase products from the company in the future.
This relatively new form of marketing does not involve direct sales. Instead, it creates a trust and understanding with the audience.
Content marketing is the ultimate way to grow your business.
In one sentence, content marketing is the ultimate way to reach out to your target audiences. And also help you to reach a marketing goal for your organization.
Storytelling in Content Marketing
Storytelling is a wonderful way to engage people.
Storytelling is one of the most ultimate ways to inject vitality into a brand. And is often referred to as one of the main components of content marketing methods. By providing personalized products and services that capture and share the stories they actually own. You can bring the target audience to the journey they want to experience. In order for consumers to establish personal contact with the brand. The history of the company must be real, creative and inspiring.
You must identify stories to tell.
The story must be personal. Let your inspiration inspire your creation, how your brand was born, and what your personal mission is. But most people think about what the needs of “audience” are when doing so.
Storytelling is important, memorable and precious to us.
In content marketing, we will talk about our own stories. However, we often define how to express these stories narrowly.
They should be information, direct, serious, long form, relevant, relationship, professional and so on.
Benefits of Storytelling.
- Storytelling engages viewers in a new way.
- Our brain is craving for the story. We spend a third of fantasy.
- 91% of consumers will prefer media messages that sound like stories.
- Storytelling releases chemical substances in the brain called dopamine that is used for memory and accuracy.
- The brain processes the image 60 times faster than words. A story is to create an image (sometimes physical, sometimes literally)
- Storytelling helps consumers feel, how consumers feel about your products, through a process called “mirroring” that occurs within the brain when they hear the story.
Content Marketing Examples
GoPro and Redbull are two giant companies that have made great success in the field of content marketing in social networks. Below are two videos that show the type of content they create. They are in two different industries, but you will see a general message.
Both of these giant companies are high-end sports enthusiasts who have similar target markets.
They did not try to promote their products in the traditional way. They defined the types of content that the target market appreciated and started to produce. And also shared a lot of user content (UGC) to show users their actions.
The beauty of using (UGC) is that it is free and resonates with potential and existing customers. Think of GoPro as an extreme sports media company that also sells sports cameras.
This way of thinking helped GoPro and Redbull stand out in a relatively crowded market and succeed.
Today, there are many different strategies for existing for content marketing.
Why is Content Marketing Important?
Creating content allows your audience to say something. When they talk about you, they teach each other about your company, passing recommendations and references in the process. This awareness of your brand is gold marketing.
When you have a business, you need people to recognize it and show them, what the business has in store for them.
When your content goes up to the top of Google, it’s much easier for you to attract the right customers, not relying on hidden sales strategies.
This gives you the opportunity to stay connected to your customers without forcing them to always ask them to buy something.
Content marketing is used to increase traffic to business websites, and if people are interested, they will always come back to read articles or blogs that you will be posting in the future.
Publishing high quality and relevant content helps your viewers build relationships of trust with your brand. As you continue to serve more and more content, your brand will be more certified in the eyes of the audience. This trust in your brand not only leads to happy and faithful customers, it also leads to an increase in sales.
In this era of social media, if viewers like your content, they will share it through their social media accounts. The more comments people share with content, the more brands are given more exposure. Content can be disseminated at a very fast speed via the Internet and can reach people who otherwise could not.
In addition, there is always feedback on the content distributed to social media. Your customer’s opinion is very important as it will help you analyze their behavior, attitudes, and needs. There is also a basic psychology behind the content creation. Good content will always lead to discussion, publicity, and ultimately customer loyalty.
High-quality content is the driving force of SEO. If you make articles or a blog with related keywords to your brand, the possibility of the positive spill is very high. Organic traffic through SEO can also help improve content conversion rate by content marketing.
- Also, check: SEO Snippets Videos
Don’t be afraid to get started. Just do it!
The benefits of content marketing:
- Attract ideal buyers.
- Build brand awareness.
- It helps people find you.
- Build trust with your visitors.
- Great for (SEO) organic search.
- Generates leads for your business.
- It helps people do business with you.
Content Marketing Strategy tips:
Do you know that what is your content marketing strategy?
The good news is that the creation of a content marketing strategy should not be long, time-consuming or complicated. Here is a short exercise that you can go through to create a simple marketing content strategy. Write down the following questions and answers, and then relying on this basic strategy over time.
- Define your goal.
- Understand who is your audience.
- What types of content do they like?
- Set-up your blog. (If you don’t have one already)
- Start building an Email list.
- Brainstorm content ideas.
- What do they need to know and what outcome do you want to achieve your content?
- Use social media to promote your content.
- Use paid ads to get extra eyes on your content.
Your content marketing strategy should not be complicated to be effective. You need something to remind you where you are going and how far you have come. Following these steps opens the way for successful content marketing.
There are many options for content that you can create. Here are some of the most popular content formats that are created by marketers, and tools and templates to get you started.
- Blog posts
- External Content
Here is a list of different types of content formats that Hubspot has put together.
As you see, there are various of options.
To develop a successful content marketing strategy it takes time, organization, creativity. The simple formula to get success soon is just solving your user problems.
Another successful key is:
- High-quality content
- Add value
- Unique content
Video Content Marketing
Top benefits of using video content marketing.
- Improved SEO
- Rise inaccessibility
- Higher engagement
- Higher retention rates
- Strong consumer attention
- Better email click-throughs
- Strong emotional connections
- Increase customer conversions
- More video favored technology
- Great optimization opportunities
Do you know that in content marketing world how important video is?
The video is very quickly becoming an essential part of content marketing. This is because it is consumed far more than a long text post.
What is the biggest reason to use video in your content marketing plan?
Video converts more customers.
According to a recent survey, 80% of marketers say video conversion rate is better than other marketing content.
Don’t just make a video because “everyone is doing it”. Create a video, because you know how it can help achieve your overall marketing goals.
Watch these two videos to understand how important video content marketing is.
Now in this video, you will find where you can get help with your own video content marketing.
Content marketing is very popular. Many companies use it and have been using it for hundreds of years.
Let’s take a look at its history.
History of Content Marketing
Content marketing is not new. B2B marketers have acquired target audiences using assets such as white papers and reports. However, with the advent of digital, marketing staff appeared increasingly appealing. Initially, it was an attractive and exciting inbound strategy to drive massive traffic.
Take a look at the video to gain insights on where the content marketing industry is going.
Without great content marketing is impossible.
Regardless of what type of marketing strategy you use, content marketing is part of the process, not a separate one. High-quality content is part of all marketing.
If you do not have resources to regularly produce great content, please pay attention to “evergreen” content. This is time-consuming and less maintenance, but it may be helpful in the industry.
Most companies are still not doing real content marketing … yet. So, there is an advantage for you when you jump in.
Is content marketing right for my business?
Yes. Absolutely yes.
How to do content marketing?
- Have a plan.
- Know your audience.
- Know when & where to post.
- Quality over quantity.
- Mix up content.
- Focus on people, not search engines.
- Optimize your content.
- Test, analyze & improve.
Content Marketing Tools
When you start with a content marketing strategy, it may seem daunting to go for it alone, especially without tools and resources. Fortunately, there are lots of free tools to make your content marketing process a bit smoother. Below are 8 of my favorite free content marketing tools:
- MindMup: Outlining.
- Asana: Collaboration.
- HubSpot: Idea generation.
- Buffer: Social media management.
- Adobe Sprak: Visual content development.
- CoSchedule’s Headline Analyzer: Headlines writing.
- Knowledge Management Template: Content creation.
- Google Drive Research Tool: Researching & supplementing.
Some extra tools hope you like:
Content marketing requires a lot of effort, energy, and resources to do well. With the help of these tools, you and your team will be on your way to implementing a solid plan to attract the audience and create influence.
All without spending an extra penny on your budget.
Top Common Content Marketing Mistakes
Avoiding these common mistakes will grow your audience, build interest and leads and so on.
- Your content isn’t evergreen.
- Not measuring your statistics.
- You’re selling instead of teaching.
- My audience loves everything I do.
- Your content isn’t ideal for your audience.
- Creat it, publish it and then forget about it.
- You don’t come off as an expert on the subject.
- Not researching what content your audience wants.
- You aren’t using SEO to enhance marketing efforts.
- You don’t know what you want the content to achieve.
- Your content isn’t optimized for your target social channel.
- Let’s just publish it and hope something eventually happens.
- My content takes off by itself. I don’t need to pay for promotion.
If you’re serious about content marketing, you must avoid these mistakes.
If you don’t avoid these mistakes then, unfortunately, you cannot achieve your goal.
Because the ‘content is a king‘, you always make content, that people fall in love with you a little.
A strong content marketing strategy is a long-term process and requires a lot of hard work and time to implement properly
Repurposing different ideas and content in multiple ways is more convenient than when you are approaching different users on different channels or concentrating on content assets you actually want to share with more users.
But you do not just want to copy and paste your blog post and put it on Tumblr, LinkedIn, Pinterest and SlideShare, because it does not add value.
Always understand these two things:
- Define your goals & audience.
- Know where you’re going.
In this case studies, I hope you understand that what is content marketing.
- 6 Ways to Make Your Content Marketing Go Viral on the Internet
- 10 Ultimate Google Tools: Boost Your Content Marketing
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