Do you consider yourself a specialist in content marketing?
Even if your answer is “yes,” there are still many ways to increase your productivity. Many people look at Google and see nothing but the search engine.
With the correct content marketing strategy. You can attract attention, generate potential customers, increase online sales, raise brand awareness and trust, engage the online community of users and so on.
If you want to achieve your goal, you need to do more. You should start using these free Google tools that improve your content marketing.
In this article, I’m going to share with you 10 best free Google tools that help you in content marketing strategy. These Google tools used by almost all marketers.
Top 10 Best Free Google Tools for Content Marketing
The Google Adwords Keyword Planner tool is a Google Adwords product. That provides data around search queries that occur in Google and other resources for planning the Google Adwords advertising campaign.
The Google Keyword Planner is a tool that helps you to create a new campaign on the search network. Or distribute existing campaigns. This will help you to get keywords and ad group ideas, historical statistics, keyword trends, competitions, bidding, etc. This service is provided free of charge by Google.
The keyword planner is best free Google tools that used by professionals to search and research alternative search terms. That people enter into search engines, searching for a similar topic.
I suggest you use this keyword research tool, it’s free and very simple to use.
The Google Search Console (formerly Google Webmaster Tools) is Google’s free web service for webmasters. This allows webmasters to check the status of indexing and optimize the visibility of their sites.
This is one of the best free tools that you have ever used as a webmaster.
This tool lets webmaster submit and check the sitemap, and also helps webmasters to check if there are any errors in their Sitemap. Check and set the crawl rate, and view statistics about when Googlebot accesses a particular site.
Write and check the robots.txt file to help detect the pages that are blocked in the robots.txt file accidentally. List the internal and external pages that link to the site.
There are many others features that you can find in Google Search Console.
The more you use this tool, the more you learn it becomes addictive. The time you spend with this free tool (Google Search Console) is never a waste.
What types of goals did you set for your content marketing strategy?
Do you have any idea how many people’s visits to your site, where these people come from, how much time they spend on your site, the bounce rate of your site?
The answer to all these questions is only Google Analytics.
Google Analytics is a free Google analytics tools service offered by Google that tracks and reports of website traffic. Currently, Google Analytics is the most widely used web analytics service on the Internet.
AdWords-integrated users can now view online campaigns, tracking the quality of the landing page and conversions (goals).
Goals can include sales, creating leads, browsing a specific page, or downloading a specific file.
The Google Analytics approach is to display high-level data, dashboard-type data for a casual user, and more detailed data in a report set.
Google Analytics analysis can determine poorly performing pages using methods such as visualizing the funnel, where visitors came from (sources), how long they stayed on the site and their geographical location.
It also provides more advanced features, including user segmentation of visitors. In addition, Google Analytics for mobile package allows you to use Google Analytics on mobile sites
The more you use Google Analytics, the easier it is to focus on the data that has the greatest impact on your site. For marketers and analysts, it is profitable to implement a marketing strategy.
This is one of Google’s most popular free tools and its called Google Trends.
Is it difficult for you to constantly generate fresh ideas for your blog and other opportunities for content marketing?
While Google Keyword Planner and other popular keyword research tools out there can help you create ideas, when it comes to creating high-quality content, you can get more from Google Trends.
With this tool, you can study any topic to find out what is trending. You can also browse “history, trends now” to see if there is anything that fits your industry, and the approach that you want to take.
Perhaps you will be interested to know that Google Trends is one of the places I hang out, especially when I’m planning for fresh content on my blogs.
In the video, you better understand what is actually a Google trend, and how you can use it for your content marketing.
As a Content Marketers, you need a system for recording and tracking data. In addition, there may be times when you want to share this data with your other team members.
It is best free Google tools that allow users to create and edit files online while working with other users in real time.
The Ajax-based program is compatible with Microsoft Excel and CSV files (comma-separated values). Spreadsheets can also be saved as HTML.
On June 6, 2006, Google released the spreadsheet product as a “limited test” for a small number of users. This limited test is stuck, and Google Sheets is now widely used as a sub-feature of Google Docs.
You can also use Google Sheets to create a to-do list that is heavily relied upon by most content marketers. Even with a basic list, there is always a clear idea of what needs to be achieved.
Google My Business is a free tool and easy-to-use for companies and organizations to manage your online presence on Google, including Search and Maps.
By verifying and editing your business information, you can help clients find you and tell them the stories about your business.
With this free tool, you can easily get free ads from Google. You can also use images to show how your company is unique.
Make sure that customers can find you by updating your business information. Such as hours, address, contact information, photos, and description.
Keep your customers informed by publishing updates and photos.
Benefits of Using Google My Business:
- Manage your information
- Interact with your customers
- Understand & expand your presence
If you didn’t create your own Google My Business account, you need to do it immediately so as not to lose the benefits that come with it.
Remember that content marketing is more than creating high-quality blog posts. Learn how customers find and interact with your business with Insights.
In this video, you’ll learn how to add or claim your business on Google.
7. Google Docs
Google Docs, Google Sheets, and Google Slides are a word processor, a spreadsheet, and a presentation program respectively. All of those are Google’s free tools, a web-based software office suite that offered by Google within its Google Drive service.
As you know, a significant part of content marketing is the creation of content. If you wrote a lot, make sure that you are 100% comfortable with the tool that you are using.
There are other options, such as Microsoft Word, but Google Docs was my best choice. Not only is it free, but also extremely easy to use.
Reasons to use Google Docs:
- Install add-ons
- The research tool
- Find & insert links
- Automatic substitutions
- Collaborate in real-time
- Create a personal dictionary
- Offline access that actually works
- Email & download in different formats
- Save email attachment directly to Google Docs
There are many more reasons to love Google Docs.
Most of the content marketing is in contact and remains in touch with various contacts.
There are many e-mail clients on the Internet – Yahoo! Mail, Hotmail, etc. However, Gmail has almost 1.2 billion users, and I’m one of them.
Gmail is a free, ad-supported email service developed by Google. Users can access Gmail on the Internet and use third-party programs that synchronize e-mail content via POP or IMAP protocols.
Gmail is the most popular Google free tools that are used by every content marketer. As you become more successful, two things always grow income and emails. You not only receive more e-mail but also send more emails.
There are many other interesting things in Gmail.
With several plugins that allow you to set up e-mail based on your needs as a content marketer, I’m sure you’ll immediately love it.
Google+ is a social network on the Internet that are owned and operated by Google. Google+ has 111 million active users on the Internet. This allows businesses to connect with fans.
You can also find my own profile here as well.
Content marketers use this free tool, like, share their content with subscribers, expand their network contacts, discover content that affects their business.
It similar to a Facebook page.
You can easily add people to your circles, depending on your interest in the Google search feature.
Google+ is a powerful search engine marketing tool for companies, influencers, and your personal brands. Especially sharing your blog post on Google+ is a great way to drive traffic.
Benefits of using Google+:
- SEO benefits
- Easier to reach influencers
- Share more efficiently
Even if you do not do anything, take the time to regularly publish updates to your Google+ page. You probably already do this with Twitter and Facebook, so there’s no harm in adding it to your schedule.
Watch this video to know more about Google+.
10. Google Calendar
How do you organize your days related to content marketing? What measures do you take to make the best use of your time?
Google Calendar is a time management and scheduling calendar service developed by Google.
It is one of the best free tools of the organization, among professionals in the field of marketing. It does not have all the features that can be included in some of the paid tools, but it provides more than enough to keep you up to date at any time.
Google Calendar allows users to create and edit events. Events have a specified start time and stop time, with the option for the “All-Season Event”
If you are serious about your content marketing business, I suggest that you check what’s in the Google Calendar, especially if you are not already using the best alternative.
This will certainly help you improve the way you work.
There are other useful tools that Google-owned, but first you need to use these tools. Personally, I enjoy these 10 best Google tools.
How many of these tools do you currently using for your content marketing? What other Google tools do you consider excellent for content marketers? Please let me know your thoughts in the comments below…
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