Are you are looking for best on page SEO Tutorial in 2018?
Learn the basics of SEO, optimize your site, stand on top of Google and increase your sales.
It is the best on page SEO tutorial for beginners. Here you can find best on page SEO checklist in 2018.
So, What is SEO?
SEO is the short name of Search Engine Optimization.
Search Engine Optimization (SEO) is the process of increasing the visibility of a website.
It is the process of getting organic (Free) traffic from search engines (SERPs).
Just build a great website, provide high-quality products. And make sure that your website is only focused on what your audience needs.
Keep in mind that Google values ‘Quality’ and ‘Usefulness’.
So, always write a wonderful and useful content.
Make it easy for people’s to share and link to it.
Why SEO important?
People believe that Google’s first listing is a reputable company.
By doing Search Engine Optimization (SEO). Your site becomes a brand.
The more you are in Google’s rankings, the more people will visit your site.
In short, SEO is an important key to your Business’ online success.
Let’s start our on page SEO tutorial or On Page SEO checklist in 2018!
The Best On Page SEO Tutorial Step by Step 2018
Search engine optimization strategies can be categorized into two different categories.
These are 2 types of SEO.
- ON-Page SEO
- OFF-Page SEO
Both are essential to the success of the SEO campaign.
Now in this on page SEO tutorial, we will learn about these 2 SEO tips in detail.
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On-page SEO is also called “on-site” SEO.
To optimize the search engine rankings of various parts of the site’s behavior. You can control that you can change your own website.
The on-page ranking factor has a major impact on the ranking ability of the optimized page.
The maximum on-page factors that affect search engine ranking are as follows.
ON-Page SEO Steps:
- Title Tags
- Meta Description
- Headings (H1)
- URL Structure
- ALT Text for Images
- Page Content
- Fast-Loading Pages, or Page Load Speed
- Internal Linking
In our on page SEO tutorial guide title tag is in the first place.
The title tag is an HTML element that specifies the title of the web page. The title tag is displayed on the search engine search result page (SERP) as a clickable headline of a specific search result and is important for usability, SEO, and social sharing. A title tag of the web page is to describe the contents of the page accurately and concisely.
Google usually displays the first 50 to 60 letters of the title tag.
The title tag appears in 2 important places:
- Internet browser – The title tag is displayed on the top bar of the Internet browser.
Search Results Page – The search engine displays title tags in the results with meta description tags, which are important but not important factors.
Be sure to use target keywords for titles. Write the contents of the page in the best way.
Please use words like HOW, WHY, WHAT, WHERE. Use words such as BEST, REVIEW, ULTIMATE.
Write a unique title, avoid duplication. Please use your brand name wisely. Keep your title simple.
You can test your page title using the Yoast SEO plugin. It’s FREE.
In our on-page SEO tutorial guide, the meta description is in the second place.
A Meta Description is an excerpt of up to 320 characters in length and summarizes the contents of the page with HTML markup.
In most cases, if the search phrase is included in the description, the search engine will display the meta description in the search results.
Avoid duplication of meta description tags. The meta description of each page must be unique. Otherwise, you will end with SERP result
Optimizing Meta Descriptions is a very important aspect of Page SEO.
Your meta description should contain the focus keyword.
In Yoast SEO plugin you can add your Meta Description.
In our on-page SEO tutorial guide, the Heading (H1) is in the third place.
The H1 tag can improve your search engine ranking. There are six different heading tags in HTML. h1 is considered the most important tag.
The H1 tag is the most important heading. As it is the highest level tag that indicates the content of a particular page.
Search engines generally give this tag heavier weight than other headings.
Therefore, when used in combination with other onsite SEO methods, search engine ranking is usually improved.
Unlike the H1 tag, there are multiple subheadings for H2, H3, H4, H5, and H6.
These subheadings can be thought of as a way to organize the content on the page for the reader rather than the search engine.
These headings must contain important keywords and help you organize the content into sections. So, the readers can scan your page and decide whether it’s interesting for reading or nor.
Your website only needs one H1 tag.
If there are multiple H1 tags on the page, please change the other H1 tags to H2 or H3.
Your H1 tag must be at the top of the page’s content (above the other heading tags in the page code).
The H1 tag helps the reader to understand the contents of the page.
In other words, The H1 is an HTML (Hypertext Markup Language) tag that shows headings on the website.
I suggest you create a killer H1 tag on your page.
In our on-page SEO tutorial guide, the URLs is in the fourth place.
A URL (Uniform Resource Locator), better known as a “web address”, indicates the location of a resource (for example, a web page) on the Internet.
The URL also indicates how to get this resource, also known as a “protocol”, such as HTTP, HTTPS, FTP, etc.
URL Structure sample: http://www.rohitsharma.co
There are 3 main advantages of URLs:
- Improved user interface
Making URLs simple, relevant, persuasive and accurate. Don’t use stop words such as a, an, or, but etc.
It is the key to understanding both users and search engines.
Use your keyword and always use lowercase letters in the URL slug.
ALT Text for Images
In our on page SEO tutorial guide, Alt text is in the fifth place.
Alt text (alternate text), also called alt attribute, alt description, and alt tag is used in the HTML code. To describe the appearance and function of the image on the page.
Put an image in your article and let people read your text.
Alt text code sample: <img src="football-ground1.jpg" alt="Football Ground">
When you uploading images in WordPress, you can set the title and alt attribute.
Yoast SEO Plugin helps to add alt and title tags to your images.
Using alt text for images can improve the user experience. It also helps in SEO.
Please describe the image as specifically as possible. Keep it (relatively) & short. Use your keywords. Add a descriptive caption.
Always use original images and high-quality images. Images help to tell stories and simplify ideas and matters.
Mostly JPEG and PNG formats are used for images.
Make sure the image is related to the page.
In our on-page SEO tutorial guide, page content is in the sixth place.
Always published a high-quality content on your site.
It is very important to know that the content should be unique for ranking in SERP.
One of the best investments a law firm can do is High-Quality, Original, Focused content on the website.
Content is important not only to promote SEO but also to attract and hold readers and convert those readers into clients.
Originality is the second important factor when the search engine approaches the quality.
Search engines do not want to rank on the first two pages with exactly the same or substantially similar content.
Remember that duplicate and low-quality content harm your entire site.
Google Page Speed Ranking
In our on page SEO tutorial guide, page speed is in the seventh place.
Google indicates that the speed of the site (and therefore the speed of the page) is one of the signals used to rank pages by the algorithm.
Page speed is also important for the user experience.
Some of bullets points are:
Use browser’s cache. Improve server response time.
Use CDN (content distribution network).
Optimize the image.
Enable AMP on your page: AMP (Accelerated mobile page) is a way to speed up loading websites on mobile devices. Always work at page speed and do not forget that work never ends.
In our on page SEO tutorial guide, internal linking is in the eighth place.
An internal link is a link that moves from one domain page to another page on the same domain. They are mainly used in navigation.
Google’s uses links to find out that what content on your site is related and what is the value of this content.
It is important for SEO to regularly evaluate and improve the internal link strategy.
Without a link, you can not rank your content.
A solid internal link strategy can show you which content is relevant, and which article is most useful and valuable.
Internal link sample: <a href=”http://www.rohitsharma.co/” title=”Keyword Text”>Keyword Text</a>
Some bullet points: Linking to related posts, Linking to popular or recent posts, More on internal links No-follow links, Anchor texts.
In short, internal links are a very valuable strategy for both SEO and site revenue.
Also, check out: Top 10 SEO Myths!
Have you used any of these on-page SEO hacks for your site?
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